Man Gets Rich by Shorting the Stock of Every Company That Goes Woke Before Pride Month
"I call it the 'woke-o-meter'," he said. "It's a simple formula that measures how much a company is pandering to the LGBTQ+ community and other social justice causes. The more they do, the more likely their stock will tank."
He explained that he uses a variety of indicators to calculate the woke-o-meter score for each company, such as:
- The number and frequency of rainbow-themed logos, products, and ads
- The amount and percentage of donations to LGBTQ+ organizations and charities
- The diversity and inclusion policies and initiatives
- The public statements and endorsements of LGBTQ+ celebrities and activists
- The level of backlash and criticism from conservative media and groups
He said that he then borrows shares of the companies with the highest woke-o-meter scores from his broker and sells them on the open market, hoping to buy them back at a lower price later. This is known as shorting a stock, a bearish stock position that bets on a stock's price decline.
He claims that his strategy has been very successful so far, as he has made millions of dollars by shorting the stock of companies such as:
- Starbucks, which changed its logo to a rainbow-colored mermaid and offered free coffee to anyone wearing a Pride pin
- Nike, which launched a collection of sneakers and apparel featuring the LGBTQ+ flag and slogans
- Disney, which featured its first openly gay character in a Marvel movie and hosted a Pride parade at its theme parks
- Coca-Cola, which released a limited-edition can with the words "Love is Love" and sponsored several Pride events
- Netflix, which added hundreds of LGBTQ+ movies and shows to its catalog and created a dedicated section called "Pride Month"
He said that he plans to continue his short-selling spree until the end of June, when Pride Month ends. He expects that many companies will revert to their normal logos, products, and ads, and that their stock prices will recover.
"I'm not against LGBTQ+ rights or anything," he said. "I'm just taking advantage of a market inefficiency. It's nothing personal, it's just business."
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